Drew Estate debuts the Undercrown Sun Grown at IPCPR
Thursday, July 6, 2017 — Miami, FL – Drew Estate announces today the newest extension to the prized Undercrown Brand, the Undercrown Sun Grown. The new Sun Grown is the third Undercrown expression, complimenting Undercrown Maduro and Undercrown Shade. The Undercrown Sun Grown will be displayed in Drew Estate’s booth (Booth #2608) at the IPCPR Convention and Tradeshow, held July 10 – 14, 2017 in Las Vegas, Nevada.
The new Sun Grown features an Ecuadorian Sumatra seed, Sun Grown wrapper. The binder is a Connecticut River Valley Stalk Cut/Cured Sun Grown Habano, complimenting a powerhouse blend of Nicaraguan premium fillers. One leaf of extensively aged Ligero from the Nueva Segovia region along the border of Honduras has been selected to enhance the strength of the blend.
The Undercrown Sun Grown will be available in the following Vitolas:
- Corona (5 5/8 x 46) MSRP $205.00/25ct Box
- Robusto (5 x 54) MSRP $212.00/25ct Box
- Gran Toro (6 x 52) MSRP $225.50/25ct Box
- Belicoso (6 x 52) MSRP $246.00/ 25ct Box
- Gordito (6 x 60) MSRP $280.00/25ct Box
- Corona Doble (7 x 54) MSRP $259.50/ 25ct Box
- Flying Pig (3 15/16 x 60) MSRP $152.64/12ct Box
From his Wynwood Safehouse, Jonathan Drew President and Founder of Drew Estate, “Returning to Drew Estate as the Fourth President is immensely inspiring and satisfying. The collaborative consortium of creative talent at every level is our core competency. Challenging Willy Herrera and the Undercrown Blending Team to create the new expression after finally securing Sun Grown Tobacco is extremely exciting, as we have tried to secure this Sumatra Ecuador tobacco for over 15 years. The new Sun Grown continues the legacy of “Blended on the Factory Floor.”
Released at the 2011 IPCPR Tradeshow, the Undercrown Maduro is a blend developed on the factory floor utilizing primings not used in the Liga Privada blends by the rollers of Liga Privada for their own smoking pleasure. Featuring a Mexican San Andres Negro Wrapper, a Connecticut River Valley Stalk Cut & Cured Sun Grown Binder, as well as Brazilian Mata Fina and Nicaraguan Fillers.
From Little Havana, Willy Herrera Master Blender of Drew Estate, “The people of Estelí, Nicaragua opened their hearts to me and my family ever since I joined Drew Estate. Creating cigars from the ground up with the Undercrown Blending Team challenges my comfort zone and pushes the company to more impactful blends.”
Released at the 2015 IPCPR Tradeshow, the Undercrown Shade is a collaboration between Willy Herrera and the Undercrown Maduro Factory blending team to develop a Connecticut Shade blend to the standards of the team palate. The Undercrown Shade features an Ecuadorian Connecticut Wrapper, a Sumatran Binder, as well as Dominican Criollo 98, Nicaraguan Criollo, and Corojo Fillers.
Fans of Undercrown Cigars are encouraged to download Drew Diplomat the official mobile application of Drew Estate – The Rebirth of Cigars which is now available in the App Store for iPhone®, and iPod Touch® and on Google Play™ for Android™. For more information head to http://drewdiplomat.com
About Drew Estate
Founded in 1996, Drew Estate is one of the largest and fastest growing cigar companies in the world. Under their mantra “The Rebirth of Cigars” Drew Estate has disrupted the premium cigar industry by creating a raw authenticity that has engaged cigar enthusiasts with iconic brands, unique tobaccos, and distinctive blending styles that attract new and old seasoned cigar enthusiasts. Their Gran Fabrica Drew Estate in Nicaragua produces more premium cigars than any other single factory in the world, producing a variety of brands including ACID, Herrera Estelí, Herrera Estelí Norteño, Isla del Sol, Kentucky Fired Cured, Liga Privada, MUWAT, Natural by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, and Java by Drew Estate.