Press Release Friday, June 30, 2017 — Managua, Nicaragua:
You can now get a taste of JOYA’s modern lineup from our new family sampler. This sampler is designed for consumers who had tasted one or two of the cigars in JOYA’s modern lineup, but wanted a chance to experience them all at once. The sampler comes with two Joya Red and Joya Black cigars and one Joya Cabinetta.
“With this update we aim to provide a practical way of both tasting all your favorite cigars from the JOYA line, while also providing a protective packaging to be able to carry them anywhere you want.” said Mario Perez, Joya’s Factory Manager, as he supervised the quality control room along with our historic worker, Panchita
“We introduced Joya Black and the revamped Cabinetta at last year’s IPCPR and the response has been extremely positive. This was a direct follow up for Joya Red’s release two years ago. All together now they form what we call the modern JOYA lineup. For this reason, we are looking to provide a practical way for consumers to taste every cigar in that portfolio.“ Said Juan Ignacio Martínez, Executive President of Joya de Nicaragua.
You will be able to find the three cigars of the JOYA modern lineup at a $35 MSRP price in a new presentation of a Toro 6×52 5-count petaca.
The JOYA family sampler will begin shipping in August.
About JOYA DE NICARAGUA:
Joya de Nicaragua is a family owned tobacco grower and cigar factory. Established in 1968, it is the first and most authentic premium handmade cigar manufacturer from Nicaragua. Many regard JDN as the patriarch creator of robust, unique puro blends of locally grown black tobaccos, and its cigars are sold in more than 50 countries around the world. For more information, please visit www.joyacigars.com.
ABOUT DREW ESTATE:
Founded in 1996, Drew Estate is one of the largest and fastest growing cigar companies in the world. Under their mantra “The Rebirth of Cigars” Drew Estate has disrupted the premium cigar industry by creating a raw authenticity that has engaged cigar enthusiasts with iconic brands, unique tobaccos, and distinctive blending styles that attract new and old seasoned cigar enthusiasts. Their Gran Fabrica Drew Estate in Nicaragua produces more premium cigars than any other single factory in the world, producing a variety of brands including ACID, Herrera Estelí, Herrera Estelí Norteño, Isla del Sol, Kentucky Fired Cured, Liga Privada, MUWAT, Natural by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, and Java by Drew Estate.
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